Company Overview

About SUU・SUU・CHAIYOO

We aim to convery the charm of Thailand to everyone through the introduction of Thai cuisine and culture.

We hope to contribute to the greater community by connecting with the wonderful culture and people of Thailand. By focusing on food, an aspect of life that is relatable to everyone, we aim to convey the charm of Thai culture and people through Thai cuisine.

Company Philosophy

Suu Suu’s Purpose

( 信念 / อุดมการณ์ )

สายใยไทย–ญี่ปุ่น

日本とタイの絆から
From Thailand–Japan Bond

เชื่อมใจ เชื่อมโลก

心を繋ぎ、世界を繋ぐ
Connect Hearts,
Connect the World

เคารพความต่าง

互いの違いを尊重し
Respect Diversity

ร่วมสร้างโลกน่าอยู่

住みよい世界を共に築く
Build a Better World
Together

เราจะใช้ความสัมพันธ์ญี่ปุ่น ไทยเป็นจุดเริ่มต้น แลกเปลี่ยนระหว่างประเทศอย่างเคารพความแตกต่างของวัฒนธรรมและของแต่ละ
บุคคล เพื่อร่วมกันสร้างโลกที่อุดมสมบูรณ์ทางจิตใจ

We are committed to using the Japan–Thailand relationship as a foundation to promote international exchange, respect cultural and individual differences, and build a more emotionally enriched world together.

Suu Suu’s Mission

( 何をするか / ต้องทำอะไร )

ฉันมีความสุข

自分の幸せ
Happiness for Everyone

ทุกคนมีความสุข

関わる人の幸せ
(お客様、お取引先様、関わる全ての人)
Happiness for Everyone We Work With

สร้างความสุขให้กับผู้ที่เกี่ยวข้องทุกคนรวมถึงตัวเราเองผ่านการดำเนินงานของบริษัท

We are committed to creating happiness for all stakeholders, including ourselves.

Suu Suu’s Vision

( どこへ向かうか / มุ่งเป้าไปที่ไหน )

เผยแพร่ความสุขแบบไทยๆให้
กับโลก

ハッピータイランドを世界へ届ける
Sharing Thai-Style Happiness with the World

Suu Suu’s Value

( 行動基準 / หลักเกณฑ์การปฏิบัติ )

อาหารสะอาดและอร่อย

衛生的で美味しい料理
Fresh and Delicious Food

บริการด้วยและรอยยิ้ม

心のこもった笑顔のサービス
Warm Service with a Smile

ทำงานเป็นทีม อย่างสนุกภูมิใจ

チームワークよく、楽しく誇りを持って働く
Teamwork with Pride and Joy

President's Greetings

The curiosity gained from traveling, Our own preferences,
Above all, the impact of encountering Thailand,
We want to convey to everyone the Thailand we fell in love with.

At the age of 19, I boarded my first plane, and have been hooked on traveling domestically and overseas ever since. Starting with hitchhiking through New Zealand, I have traveled to over 40 countries, exploring Asia, Europe, the Americas, the Middle East and Africa.
At every destination, I experienced different cultures and met various people, which gave me excitement and stimulated my curiosity. I was also deeply moved by the curious eyes and wonderful smiles of local children when I presented them with origami and small Japanese gifts.
Later, anticipating a life abroad, I joined the Ministry of Foreign Affairs and worked in the Middle East for five and a half years as an Arabic language expert. However, in a series of coincidences while working in the Middle East, I met a Thai employee at the local Thai embassy, Thai cooks working in a Thai restaurant and a Japanese friend who was fascinated by Thailand. I traveled to Thailand, fell completely in love with the country, and eventually decided to open a Thai restaurant.
Since then, and up until now, my love for Thailand has not waned. With a focus on Thai cuisine, and with the desire to introduce as many people as possible to the Thailand and the Thai food I love so much, we have gradually expanded the number of our establishments. In the future, we plan to further expand our stores not only in Japan, but eventually to other parts of Asia, the Middle East and North America. I hope that our guests can feel the same excitement and curiostity that I felt when I encountered Thailand.
We are dedicated to contributing to a society by promoting Thai cuisine and culture.

SUU・SUU・CHAIYOO's Character
Mari-chan
In Thai, Mari means "jasmine." She is a bright and cheerful girl who always wears jasmine flowers on her head. She also owns a calico cat.
Hometown:
Chiang Rai
Personality:
Energetic, with a calm side
Favorite Food:
Beef Tongue
(Origin Story)
Mari-chan was originally created as a character for the internal manual to make learning fun for the staff. Later, she became an active part of promotional materials, store POPs (Point of Purchase displays), drink coasters and the Suusuu Deli website.
Now, she has become a character beloved not only by the staff, but also by the customers.